Your Go-To Mobile-First Parking Solution
SNAG Parking is your go-to innovative and mobile-first platform addressing one of the most vital urban challenges facing New Yorkers, i.e., finding and reserving reliable street parking spots in a congested city. Flynaut collaborated with them to make their app more popular online. A seamless platform for job discovery, shift booking, and communication.
Better user experience and brand identity
Web bounce rate reduced by 52%
App downloads increased significantly
This case study is about how we helped SNAG Parking appeal to NYC consumers. This app uses GPS tech & real-time data to help contractors, commuters, gig workers, and professionals in different services instantly “snag” available parking spots on demand. This platform has fully native iOS/Android apps. They are supported by a lightweight website and geo-targeted ads.
Requirements
The team launched dual native apps with real-time spot availability and reservation features. A lightweight website was built to drive awareness and downloads. City-specific content and app flows were tailored for New York, while a targeted organic growth strategy increased reach across high-traffic metro zones.
The Stepping
(Not Stopping) Stones!
The Challenge
SNAG Parking presented a complex challenge to us at Flynaut; they were operating in a highly competitive mobility market, after all! Some of their key challenges included:- Real-Time Complexity: We all know that street parking in NYC fluctuates a lot. So, folks need a solution that can provide accurate, up-to-the-minute data on parking availability.
- Diverse User Base: The app also needed to serve wide-ranging buyer avatars. So, app personas range from daily drivers & commuters to contractors & fleet operators.
- Building Local Trust: SNAG Parking had to establish credibility quickly as well. It could not survive the competition from legacy apps without setting itself up as a reliable site.
- Competitive Pressure: This platform was also required to differentiate itself from others by delivering a superior user experience (UX) with real-time functionality.
What Flynaut Offered
Looking for similar results? 
The Aesthetics
Snag Parking’s user interface was designed to mirror the fast-paced, no-nonsense energy of city life. With clean layouts, real-time visuals, and bold CTAs, the design made parking feel simple—even in the chaos of New York streets. The color palette and tone were crafted to be helpful, relatable, and just a bit cheeky—matching the voice of frustrated urban drivers.
The Backstage Play
Flynaut followed an agile sprint-based model. Research helped define target personas and competitor gaps. UX design focused on one-hand booking, parking filters, and smooth flows. The mobile apps featured GPS integration, timers, and in-app notifications. A fast, SEO-ready website supported growth through city-based content and CTAs, while a tailored voice and visual identity rounded out the product.
Key Results
Marketing centered on relatability. City-specific SEO, social content, and humor-based messaging helped Snag stand out. Content focused less on features and more on daily frustrations—making the product feel like a trusted tool, not just another app.
The Perfection Delivered
Simple UX wins in high-stress use cases like city parking. Hyperlocal messaging matters more than broad functionality. Campaigns that tap into culture and humor outperform standard info-driven ads—especially when trust is key.
Testimonial
I had the pleasure and honor of working with Shadab and his international team for a multi-level website project ‘Maybach.com’. It truly was a very positive experience working with him and his team to accomplish and build a one-of-a kind (awesome!) website embracing various target groups and various set goals. He and his team implemented all of our custom designs and individual and unique website functionality requirements to ensure the best UX. I highly recommend Shadab and his team for any complex website project – from building a high-level functional web-portal to implementing all custom designdemands – Flynaut gets it done!
Corinna Basler, PhD
Effective Partnerships, Impact Consultant & Strategist, Plant based Advocate
Effective Partnerships, Impact Consultant & Strategist, Plant based Advocate
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