The German luxury car company needs no introduction.
It is the leading luxury segment of Mercedes, which offers perfection of intelligent mobility, refined elegance, and a state of maximum comfort to create the ultimate level of travel experience.
1909
Maybach was Founded
15,000 - 20,000
Units sold annually
Mercedes-Maybach provides an epitome of grace and ease and an aura of grandeur and attention to detail. That’s what the world of Mercedes- Maybach is all about!
Requirements
The client had approached Flynaut intending to revamp their then existing website. The requirements received were:
- Upgrading the existing website
- Creating an interactive website
- Creating a website that’d speak of and represent the physical infrastructure of the company in Germany
The Stepping
(Not Stopping) Stones!
One of the essential requirements that the client had come up with was that they wanted an interactive website.
They wanted us to create a website that would virtually have their audience visit Maybach-workplace in Germany.
The details included:
- A website that could be a walkthrough if a building
- Adding the floors and elevator buttons just like that in an actual building
- Horizontal scrolling to give a walkthrough, just like on an absolute floor of a building.
- Adding all the details on each “floor” represented through a virtual elevator.
- Making the website mobile-friendly without compromising the features, quality, and display.
- Keeping the performance of the website intact without giving up on the quality of the media
What Flynaut Offered
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The Aesthetics
It took us around a month to offer Maybach the exact design they were looking for and around four months to bring that design to life. Just as the brand pays keen attention to details, we wanted their website to speak of the same. The type of the building picture to be put to display, the elevator buttons to represent each floor of the building, or the font to match the brand persona, every detail was considered during website rebuilding.
The Backstage Play
We worked uniquely to ensure that the client’s unique needs were met. Instead of using WordPress ready-to-use themes or going for the available plugins, we handcrafted everything for them. Our team of experts created everything from scratch to align with the client’s requirements.
The Marketing Efforts
- The fantastic and effective advertising campaigns were created to target the audience meant for luxury worldwide. We optimized them occasionally to achieve the desired results through them.
The retargeted ads and Google ads were then set up, taking the interested audience into the picture to create hype about their new launches. - The video campaigns were also strategized to highlight their ultimate features through visualization and raw attention to the ease of being in luxury.
Customers were asked to share their experiences over social media and what made them choose Maybach to enhance the engagement over social media accounts. - The goal was then achieved within a couple of months based on the approach, constant monitoring, and optimization of the overall marketing plan. After five months of hard work and brainstorming, Flynaut delivered Maybach what the latter delivers to its clients; The Perfection!
Testimonial
I had the pleasure and honor of working with Shadab and his international team for a multi-level website project ‘Maybach.com’. It truly was a very positive experience working with him and his team to accomplish and build a one-of-a kind (awesome!) website embracing various target groups and various set goals. He and his team implemented all of our custom designs and individual and unique website functionality requirements to ensure the best UX. I highly recommend Shadab and his team for any complex website project – from building a high-level functional web-portal to implementing all custom designdemands – Flynaut gets it done!
Corinna Basler, PhD
Effective Partnerships, Impact Consultant & Strategist, Plant based Advocate
Effective Partnerships, Impact Consultant & Strategist, Plant based Advocate
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Flynaut has been the choice of hundreds of forward-thinking companies worldwide since 2004. From startups to Fortune 500 brands.